November is no time to be lax about creating content. Now that we’re knee-deep into the fall season and only a couple steps away from the holidays, this is the perfect month to pull out all the stops for retail content ideas and to show appreciation for our customers. A little-known fact is that November is also known as National Blog Posting Month, or NaBloPoMo! What better time to get writing and keep your blog updated?
If you’re looking for inspiration for some November content ideas, look no further. Here are our five main themes for November that highlight some of the major holidays.
STEM & STEAM Day - November 8
Veterans Day - November 11
World Kindness Day - November 13
Steve Irwin Day - November 15
World Children’s Day - November 20
Thanksgiving - November 24
Black Friday - November 25
Small Business Saturday - November 26
Cyber Monday - November 28
While we should always express our gratitude and appreciation, November seems like the perfect time to do so. Not only do we have Thanksgiving, World Kindness Day also falls on November 13. Promote kindness and a sense of community during this time with campaigns aimed at your target audience and loyal customers.
Show your appreciation for your customers with a post on social media or write a blog dedicated to customers and use surveys to generate customer engagement. Learn more about what they liked from your products this year and what they are looking forward to or want more of next year. Offer giveaways and contests to give back to your customers.
Admit it. It’s basically impossible to go through November without indulging ourselves in some online shopping. With all the sales going on and Black Friday/Cyber Monday promotions, we want to get our Christmas shopping started early as well as stock up on some essential and must-have non-essential items. As marketers, now is the time to hone in on this festive shopping mood and promote your gift-worthy items in a lookbook or a catalog. Why not space them out in a 12 days of promotions theme or give sneak peeks into what you have to offer by leaving crumbs for 11 consecutive days and finally drop the biggest gift for your loyal readers on the 12th day?
We all know about Black Friday and Cyber Monday, but November also celebrates Small Business Saturday on November 26th. Small businesses rejoice, as this is the time to shine with locally targeted ads or special items that shoppers can’t find anywhere else!
Here’s an example of a beautiful gift catalog from one of our Issuu customers.
A great day to celebrate education is STEAM day. Where would we be without our Science, Technology, Engineering, Arts, and Mathematics programs? These topics push our society forward every day and by promoting them, we’re ensuring that we are preparing for a brighter future with a well-rounded workforce. If you’re representing a school or educational center looking to advocate your programs, make sure you widen your reach and create content for both parents and students.
Sometimes it’s difficult to be environmentally conscious during the holiday season, so a great piece to write would be tips and tricks on how to be eco-friendly. Can we use newspapers or recycle gift wrapping to not create as much waste? If you’re in the food and beverage industry, offer innovative ideas on reinventing the wheel with leftovers! Promote upcycling unused items or even donating items that may be someone else’s treasure. Let’s all find a way to create joy for others.
If you’re tired of pumpkin spice and everything nice, remember that there are so many other fall elements to include in your fall content and design. Think apple cider, fall foliage, anything plaid, and warm soups with seasonal veggies. Whether you’re in the fashion industry and looking to promote a new season’s collection or styling a house with fall decor, fall feelsbring out all the creative juices.
Here are some examples of seasonal content-packed ideas for every industry:
Fall-inspired recipes for a cookbook
Fall decor that can transition into the winter season
Eco-friendly packaging and gift wrapping ideas for the holiday and shopping season
Fall fashion lookbooks inspired by staple pieces that are already in your audience’s closet
Pies for fall, including apple, pumpkin etc…
Recipes for both turkey and tofurkey
Kid-friendly fall activities
Most beautiful places to visit in the fall
Fall-based educational activities
Tips for traveling in the fall
Now that you’re equipped with some November content ideas, start creating marketing materials to keep your strategy strong. Try Issuu’s easy to use platform and create interactive digital flipbooks and Social Posts in minutes.
Get inspired and learn more about Issuu with our new Resource Center.