8 Fashion Lookbook Design Examples for Inspiration

By Sara Napier BurkhardOctober 7, 2022Publisher Spotlight, Business, Tips

Two people standing in front of a brick wall wearing crossbody bags. Photo by Ehimetalor Akhere Unuabona.

Lookbooks are an excellent way to show off your latest collection and demonstrate your expertise within any consumer-focused industry, but nobody does it quite like the fashion industry. Fashion lookbooks are a must-have for clothing retailers and one of the best ways for customers to view the newest items in a store’s inventory, discover the latest trends, and get ideas about how to style outfits and accessories. Let’s explore what a lookbook is, how to build one, and some stunning examples to get you inspired to create your own!

What is a Lookbook?

If you’re asking yourself, “What is a Lookbook?” you came to the right place. The name more or less gives it away, but a lookbook is a catalog of images to show off a specific item, style, or even the creators involved in the publication. Art directors, models, photographers, and stylists have long used lookbooks as portfolios of their work and a demonstration of their expertise. The best-known example in pop culture is a fashion lookbook, which is a collection of photos used to showcase a clothing line. Seasonal lookbooks are standard practice in the industry and often match the creative direction of the specific collection. 

Lookbook Examples

We hope these examples will help you find inspiration and move your goals forward. Whether you want to increase sales through digital content, show off your photography skills, create stylish men’s fashion lookbooks, or simply perfect your existing catalogs and marketing materials. 

Marina Rinaldi Fall/Winter 2023 Lookbook

Marina Rinaldi is a name synonymous with creativity, quality, and sophistication. For over 40 years, the Italian brand has been proud to represent a turning point in women’s apparel by offering gorgeous prêt-à-porter clothing and accessories for curvy women everywhere. A house of the Max Mara brand, their artisanal garments and inspiring collaborations embody their mission: making the elegant fashion dreams of all women come true for all sizes. Marina Rinaldi’s Elegante Fall/Winter 2022 collection stands out with its haute-couture flair and “exclusive occasions in mind to celebrate the beauty of each and every woman.”

Sally Phillips Spring/Summer 2023 Lookbook

Since 2000, the Sally Phillips label has been one of Adelaide’s best-kept secrets for the fashion insider in the know. Shown privately by appointment, the brand brings a unique luxury to the shopping experience. Viewings include an opportunity to work with the designer and her team of stylists either at their Adelaide studio or throughout Australian capital cities to a private clientele. The brand showed the Spring/Summer 2023 collection in September 2022, with orders closing shortly after. Only a small amount of surplus stock is made available at delivery time for new clients, creating an ever illusive feel and guaranteeing a bespoke, unparalleled experience. The SS23 collection features 60 pieces perfect for the warm weather days ahead in the brand’s southern hemisphere location.

Rodes Fall/Winter 2022 Lookbook

Rodes For Him is the well-suited other half of the Rodes For Him & For Her store in Louisville, KY. Their men’s fashion lookbooks are always infused with the top fashion trends from around the world. As a favorite store in the community, they also take their style to their customers with seasonal trunk shows and special events. Their Fall/Winter 2022 lookbook features clean looks from top men’s apparel retailers like Canali, On, Peter Millar, Samuelsohn, and Vince.

McCall's Fall 2022 Lookbook

Fashion doesn’t just include the ready-to-wear garments at our favorite stores; at its core, it’s a space for artists and makers. McCall Pattern Company has been serving tailors in the U.S. since the 1870s with sewing patterns made to produce comfortable, functional, and trendy clothes right in their homes. The brand has expanded and adapted over the years, but for many, McCall’s is a name that will always be connected to their first sewing experiences. In their Fall 2022 lookbook, they introduce the new Know Me collection of patterns, a collaboration with blogger-turned-lifestyle entrepreneur Mimi G Style. The collection was created by makers in the sewing community for makers in the sewing community. 

CAISA Fashion Show: Summer 2022 Lookbook

CAISA Fashion Show is put on by students of Western University each year. As Canada’s largest student-run charity fashion show, the collective has raised more than $375,000 for the Children's Health Foundation since its start nearly 25 years ago. Their lookbooks mark the beginning of the CFS’s quarterly season. Summer 2022’s collection is titled EQUILIBRIO and is inspired by a new hybrid reality. The pages depict “the flow from remote work to normal gatherings and the balance— or equilibrium— between these two elements.” The group prides itself on a commitment to improving countless lives through medical research by providing an unforgettable night of fashion and philanthropy. Check out the Summer 2022 collection and learn more about how you can help their inspiring cause.

Stella & Dot Spring/Summer 2022 Lookbook

Stella & Dot creates boutique-style accessories, including delicate jewelry, bold statement pieces, and everyday essentials. In their Spring/Summer 2022 lookbook, they make it easy for their sellers to share the latest collection, whether that’s through online distribution or as a supplement to their in-person trunk shows. From handbags with customizable straps to celestial-inspired pendant necklaces, the lookbook is full of fun and whimsy from start to finish.  

House of Jamie Autumn/Winter ‘22 Lookbook

House of Jamie offers nursery essentials, home decor, and apparel for children ages 0-8. The Dutch brand embodies timeless minimalism and playful colors, creating effortless basics available year-round. Their products are made with soft OEKO-TEX-certified cotton and organic linen. Their Autumn/Winter 2022 lookbook features their whimsical collection ‘ Let's Go Nordic.’ 

Universal Standard Fall 2022 Lookbook

Universal Standard is making strides to become the world’s most inclusive fashion brand. The clothing retailer has broken barriers by offering wardrobe staple pieces in the U.S. sizes 00-40. Its founders, Polina Veksler and Alex Waldman, were inspired by their own shopping experiences. The two loved to shop together but were often confronted by a lack of high-quality options available in both of their sizes. The two set out to change that, and since their first launch in 2016, the brand has shared its mission of “fashion freedom” with an eager audience. Universal Standard’s Fall 2022 lookbook takes us into sweater weather with comfortable fits and reliable favorites. Jewel-toned eco-friendly pieces line the pages and invite readers in from all backgrounds.

We hope these Issuu creators helped you think about how you could present your next lookbook. Need some more fashion lookbook ideas? Check out how other style & fashion pros share their content and show off their brand with the world.